Adam Meldrum is an award-winning political & digital strategist. He is the Founder/President of the Republican media-buying operation AdVictory LLC. Adam has consulted with other organizations in the political/technology space such as DDC Public Affairs and WinRed. Adam also serves on The Board of Directors at HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy.
Since 2006 Adam has produced award-winning work for and advised campaigns/organizations such as; Governor Rick Snyder, Governor Bruce Rauner, Governor Doug Burgum, Governor Bill Lee, Ambassador Ron Weiser, Senator Ben Sasse, Senator John McCain, Senator Rand Paul, The Republican National Committee and the U.S. Chamber of Commerce.
Adam’s work on the forefront of technology, data, and analytics was featured by OZY Media in a profile: “Meet the GOP’s Chatbot and Artificial Intelligence Guru”.
He is a die-hard Michigan State University fan/alumni and pretty obsessed with Phish and The Grateful Dead. He resides in Washington D.C. with his beautiful wife Christina, son Elvis, and their weird puppy, Basil.
People have said things about me. These are some of the good ones.
The Wall Street Journal
Election 2020 Polls: Startups Pitch Themselves as Alternatives
"Republican digital strategist Adam Meldrum recently set up a custom system using two technology and analytics firms—Eyesover Technologies Inc. and Relative Insight Ltd.—to compare support for Mr. Trump and Mr. Biden by analyzing language used on social media over time in swing states."
The New Yorker
Can We Trust the Polls?
"“We’re able to treat social media as a kind of always-on focus group to get a more real-time understanding of trends than you get with polling,” Adam Meldrum, AdVictory’s C.E.O., told me. “By analyzing what people are saying on social media, we can see what people are thinking. Over time, as we start to see issues pop up in greater frequency around a candidate’s name, we’ll look at how people are talking about them. Is it positive? Is it negative? And are people starting to pick up on what we’re putting out there in the broadcast media?” In late September, Meldrum was seeing that Trump’s comments on the Supreme Court were getting more positive responses than Biden’s.."
Social media chat analysis shows Supreme Court a plus for Trump in battlegrounds
"Meldrum uses natural-language processing and artificial intelligence tools to read and process the language data on social media. He likens the method to a real-time focus group that's always on. Meldrum says his analysis is not meant to replace polling but is part of a holistic package of measurement data that campaigns can use to inform their decision-making."
One company’s idea for how to fix the polling industry: Add in ‘social media listening’
"Adam Meldrum is the president of the Republican media-buying company AdVictory and is pushing an idea he says is a step to fix that...
Meldrum’s argument: this is an “always-on focus group” that we are just beginning to utilize and could help provide additional context and hint at what the polls might be missing.
“I certainly think it’s a poll complement and not a replacement,” he said in an interview with Yahoo Finance. The polling industry needs to evolve to fit better with the “more fractured electorate,” he said."
NBC - Detroit
Consulting firm uses social media to track voters' attitudes about US candidates
"Michigan-native and Michigan State University graduate Adam Meldrum founded Ad Victory...Ahead of the 2020 presidential election, the firm developed a new process for “polling” the public that relies on digital interactions.
Using artificial intelligence on social media, Ad Victory tracks races across the U.S. by logging online enthusiasm or opposition shown for candidates. The data collected provides information similar to that of focus groups, but constantly and in real time."
Campaigns & Elections
Rising Star Award
"Want to understand how chatbots and AI are impacting political campaigns? Adam Meldrum is your go-to. Meldrum built AdVictory, a robust digital voter-contact technology stack, from scratch. His clients run the gamut from Republican senators to gubernatorial candidates and national party committees."
NBC - North Carolina: WXII
North Carolina campaigns using data tool to analyze social media posts
"The company AdVictory, which helps elect Republican candidates, is using language analysis in battleground states like North Carolina to help campaigns hone their messages." "...Meldrum said the analysis doesn't replace polling, but compliments it. He noted it is a cheaper way to understand voters."
ABC - Michigan: WILX
Utilizing social media for election data
"With election day just three weeks away, polling analysts are using social media to spot voting trends. Founder of AdVictory Adam Meldrum figured out a method which collects words, verbiage and phrases which shows people’s voting tendencies."
FOX - Iowa
Ad company using A.I. to track election trends
"The 2020 election has a new way of tracking a candidate's support aside from traditional polling. "A company called AdVictory, which buys ad time on TV, radio and digital platforms for campaigns across the country, is now using A.I. software to track public opinion on social media, looking to see what issues voters are talking about online and gauge how they feel about certain candidates, including in Iowa."
"...Meldrum added they have analyzed approximately 50 million words and more than 2 million posts in battleground states like Iowa."
CBS - Raleigh
How politicians are targeting ads with unprecedented precision
"Meldrum’s company is pioneering the use of analyzing publicly available social media data to help politicians better target their messages."
“This isn’t meant to replace polling. It’s meant to be a compliment alongside it,” he said."
2015 – Present
Board of Directors
2020 – Present
2020 – 2021
DDC Public Affairs
2019 – Present
Analyzing Political/Newsy Type Things Via Social Listening, Search Trends, Digital Intelligence, and Network Graphs.